Boost Your Earnings Through Focus Groups [Side Hustle Case Study]

Welcome to our side hustle case study series, where real people share how they make extra money in their spare time! Today, Will from Great Deals Made Easy tells us how he earns extra cash by participating in focus groups. It’s a great side hustle for busy people and pays well too!

Find out how much you can make with focus groups and where to sign up.

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**Making Money with Focus Groups: Will from Great Deals Made Easy**

**Tell us a bit about yourself and your side hustle.**
I run a money-saving blog called Great Deals Made Easy and regularly attend focus groups in London. I get paid £50-100 for a 60-90 minute session.

A focus group is a gathering of selected individuals who discuss a particular topic, usually related to a product or service. Marketing companies pay participants to share their opinions.

**How long have you been doing this side hustle, and how did you get into it?**
I’ve been attending focus groups for 2 years now, participating in about 14 sessions. I started to earn some extra income after work.

**What does the work involve? What does a typical session look like for you?**
You usually apply via email, spending around 5 minutes answering suitability questions. There’s a good chance of being selected (about 70%). I choose evening slots in London so I can go after my day job.

**How much can you make from focus groups?**
You can earn around £50-£70 for a 60-minute session or up to £100 for a 90-minute one.

**Are there any start-up costs or ongoing expenses?**
You need to cover travel costs to the venue. This side hustle works well if you already have a travelcard or live near the focus group location.

**What advice would you give to someone who wants to start?**
Google “Focus Groups” and add your area to find sessions near you.

**Any recommended websites or resources?**
Here are some sites to sign up for focus groups in the UK:
– paidfocusgroup.co.uk
– focus4people.com
– takepartinresearch.co.uk

**Where can we find you?**
– Blog: Great Deals Made Easy
– Facebook: Great Deals Made Easy
– Twitter: MadeDeals

Thank you, Will!